360 response to 315 call by CCTV: seriously handle and strengthen the audit of advertising content

Yesterday, CCTV at the 315 party, CCTV detailed exposed the medical advertising bidding ranking issues, including 360 search, UC browser and other related to the unqualified companies to invest false medical advertising. According to reports, 360 Shanghai Advertising general agent Jingge Network Technology Co., Ltd. sales manager said, "there can be no brand in the website, wechat to people to talk, after talking about the sale of products.". For these advertising violations, many agency companies have long known that even if the other party has no qualifications, advertising can be put out.

According to CCTV, 360 search issued a notice, saying that the first time formed an investigation group, to investigate the agents involved and related accounts. We will take serious measures to deal with illegal and illegal acts. The company will further strengthen the supervision of advertising agents, strengthen the audit of advertising content and fulfill the responsibilities of the platform.

360 response to 315 call by CCTV: seriously handle and strengthen the audit of advertising content

Official statement:

360 response to 315 call by CCTV: seriously handle and strengthen the audit of advertising content

Statement on the report of CCTV 3.15 party

360 response to 315 call by CCTV: seriously handle and strengthen the audit of advertising content

We attach great importance to the problems reported by CCTV 3.15 party on the illegal operation of medical advertising agents’ fraud. We also set up an investigation team at the first time to conduct thorough investigation on the agents involved and related accounts. We will take serious measures to deal with the illegal and illegal acts. We apologize for the trouble that has been brought to consumers.

At the same time, we also deeply realize that as a platform, we should further strengthen the supervision of advertising agents, strengthen the audit of advertising content and fulfill the platform responsibilities.

Our company attaches great importance to the rights and interests of each consumer and values the trust and support given by consumers. Thanks to the users, CCTV and all media for their supervision and criticism.