Apple warned Tencent, Baidu, etc. not to bypass privacy rules or get off the shelves

Apple has warned Chinese app developers and companies not to try to bypass the upcoming IOS app tracking transparency privacy feature or will launch their app next, the Financial Times reported recently.

Apple plans to launch application tracking transparency rules from ios14.5. IOS when the application accesses the mobile IDFA

Apple warned Tencent, Baidu, etc. not to bypass privacy rules or get off the shelves

14.5 a pop-up window will remind users to provide options of “allow tracking” and “do not allow application tracking”. Recently, it has been reported that Chinese technology companies are testing a tool called Internet advertising identification (CAID) to avoid the rules of transparency tracking for Apple applications. These companies include Baidu, Tencent, byte beat and other companies.

Apple warned Tencent, Baidu, etc. not to bypass privacy rules or get off the shelves

Apple warned that they used unauthorized methods to track applications. “We found that your app has collected user and device information and created unique identifiers for the user’s device,” Apple wrote in an email Developers must update the app within 14 days to comply with Apple store rules, otherwise they may be off shelf.

The financial times also mentioned that Chinese developers designed two CAIDS, one based on the IP address of the user, the other based on the telephone IMEI, which is the only device identification number. Apple found that both information collection was against privacy rules.

IOS 14.5 developer preview has been released, and it is expected that the official version will be released in the near future, and privacy protection will be further upgraded.