However, on March 8, Burger King’s official tweet caused strong dissatisfaction among netizens. According to media reports, on March 8, international women’s day, Burger King tweeted that women should stay in the kitchen.
Subsequently, Burger King’s tweet quickly aroused strong dissatisfaction among netizens, and was regarded as a kind of “disrespect for women” and “discrimination against women” on the day of “International Women’s Day”.
Later, Burger King deleted the tweet and explained that it mainly introduced a training program for female employees who want to become chefs. They believe that this will encourage women to participate in the catering industry and change the gender imbalance in the catering industry.
But netizens don’t buy it. They think this is what typical “sexist” will say. Many people ask Burger King to apologize.