In terms of the registration results of the international design system (Hague system), the number of products from China increased by 22.7. Xiaomi ranked fifth (up 13 places) with 516 design registration results, becoming the first enterprise in China to be among the top five.
In terms of the top 5 list, Samsung Electronics in Korea ranked the top of applicants for the fourth consecutive year with 859 appearance designs, followed by P & G (623 items), fonkel meubelmarketing (569 items), Volkswagen (524 items) and Beijing Xiaomi Mobile Software Co., Ltd. (516 items) in China.
Xiaomi said: we can achieve such achievements, which is the embodiment of the continuous improvement of innovation strength of Chinese enterprises.
Since its establishment, Xiaomi group has attached great importance to design, and two of the eight founders of the group are designers. In the past 10 years, millet design has not only been tested by consumers in the market, but also repeatedly recognized by the authoritative institutions.
At the beginning of the establishment of the “Mi family” brand, Xiaomi said clearly that he should “be an art in life”. In 2017, millet won the highest awards of German if design, German red dot design, American idea design and Japanese excellent design within one year, and achieved the Grand Slam of the highest design award in the world.
By March 2021, millet group and ecological chain system have won more than 600 international and domestic design awards. Among them, millet mix won the idea design Gold Award in the United States, a series of ecological chain explosives of millet won the if Gold Award, good design best 100 and red dot best of the best.
The mini mix series mobile phones are collected by three world top museums, namely, Pompidou national art and culture center, Finland National Design Museum and Munich International Design Museum in Germany.