Obviously, Google cloud lags behind its competitors, especially Microsoft’s azure and Amazon dominated AWS. However, it is more likely that Google azure will become the core player in the business of cloud computing in the next few years.
In many ways, Google’s cloud business is going through the same painful period that its competitors have gone through – it took nearly a decade for AWS to make its first profit, and now its annual business volume exceeds $45 billion. But Google is facing a tough battle, which will take a lot of time and money to achieve.
Fortunately, alphabet does not rely on Google’s cloud services, thanks to Google’s dominant advertising business, which generated an amazing $52.9 billion in revenue in the last quarter alone, compared with nearly $170 billion for the whole year.