In this regard, Shi haofei, deputy to the National People’s Congress, suggested that the relevant state departments should further revise and refine the management measures, clarify the source of responsibility, use laws and regulations to restrict and regulate the business behavior of pop-up advertisement publishers, and control the number, size and location of pop-up advertisements.
At the same time, the government regulatory departments should improve the regulatory means and technology, strengthen the identification and tracking, ensure the synchronous development of regulatory technology and the latest technology, and prevent the technology circumvention problems of platforms or advertisers.
Set up a reporting platform to facilitate users to complain and know who to complain to and how to complain.
In addition, Shi haofei also suggested the establishment of a joint law enforcement mechanism to crack down on pop-up advertising violations. The behavior of maliciously publishing pop-up ads or publishing bad information shall be severely punished, investigated and punished together, warned, fined or directly banned.
It is worth mentioning that the Ministry of industry and information technology of the people’s Republic of China has also paid attention to this situation. Previously, Xiao Yaqing, Minister of the Ministry of industry and information technology, said publicly at the press conference that if you encounter bad pop-up ads when using software, you can call “12321” to report directly. This is the platform of the network bad and spam Information Reporting Center specially established by the Ministry of industry and information technology.