According to the report released by research, oppo’s market share in China in January this year reached 21, ranking first, followed by vivo with a share of 20, ranking second with Huawei. Apple and Xiaomi tied for third place with 16% market share.
It is worth noting that this is the first time that oppo has overtaken Huawei as China’s largest smartphone manufacturer.
According to the data, oppo’s market share in January increased by 33% month on month and 26% year on year.
Counterpoint said that in the fourth quarter of 2020, oppo accounted for only 16% of China’s market share, behind vivo.
The reason why oppo can surpass Huawei is not only that it can make 5g mobile phones, but also that Huawei’s limited production capacity can not meet the market demand.
Counterpoint analysts say oppo relies on Reno, which is very cost-effective
5 series occupy the majority of the high-end market share, while a series occupy the low-end market with affordable prices, providing consumers with entry-level 5g mobile phones.
Since November 2020, oppo A72 has always been the best-selling 5g mobile phone in the low-end market.
It is understood that in December last year, oppo reno5 series of new machines were officially released. According to the official introduction, the sales volume of the whole network exceeded 100 million yuan in only 10 minutes after the series was officially launched.
Oppo reno5 includes three models: oppo reno5 with snapdragon 765G and oppo reno5 based on Lianfa Tianji 1000
Pro, and oppo reno5 pro with snapdragon 865.
However, it should be noted that although oppo has become the largest mobile phone manufacturer in China this time, its share is not far behind Huawei, vivo and Xiaomi.
This also means that the next few mobile phone manufacturers are likely to win the “first” title, which is worthy of attention.