Some people in the industry believe that when Internet cafes are more popular, the popularity of home computers is not high. If people want to surf the Internet and play games, they can only choose to go to Internet cafes. But with the development of the Internet, the computer has gradually become a necessity for most families. As the main consumer force of Internet cafes, the post-80s and post-90s have become the mainstay of family and society. They no longer have a lot of time, energy and friends to play games in Internet cafes. And many Post-00 consumer groups are shunted by mobile games and can play games anytime and anywhere. For them, Internet cafes have no reason to go.
In addition, in some big cities, there are “E-sports halls” with strong ability to attract customers. Most of the practitioners in the Internet bar industry are self-employed. Their common pain points are their weak ability to resist risks and great financial pressure. They have lost in the competition one after another.
Some netizens commented that when they went to the Internet cafes, they had to queue up. Some people also said that the Internet cafes might withdraw from the stage of history like the video studio. Others said, “my friend set up an E-sports hotel in Changzhou and made more than one million yuan in three months. E-sports hotels will slowly eat up the share of Internet cafes, and the improvement of living standards will make everyone pursue a more comfortable environment. “
Industry insiders said that the epidemic accelerated the decline of the Internet bar industry, but it is not the last straw to crush the Internet bar industry. The payback cycle of investing in an Internet cafe is getting longer and longer, and the update speed of equipment configuration is very fast. The Internet cafe, which is the main game service, may have to update its hardware once every three years to ensure that the consumer experience will not be affected. “But the cost will naturally increase. If all the costs are passed on to the consumers, the consumers will definitely not buy it.”
According to the report of China’s game industry in 2020, the actual sales revenue of China’s game market is 278.687 billion yuan, and the number of domestic game users is 665 million. “The future of the game industry is still promising, but for Internet cafe operators, the era of waiting for customers has passed, and the only thing in front of them is to change the business model.”