According to the survey report, smartphone sales fell 5.4% in the fourth quarter of 2020. Samsung, which has been the number one company in quarterly sales since 2016, saw sales drop by 11.8, while Apple grew by 14.9. As a result, apple just surpassed Samsung and won the first place in the sales list of the fourth quarter of 2020. It can be said that Apple has both strength and some luck.
In 2020, the annual sales of smart phones dropped by 12.5%, which is largely due to the economic problems faced by some consumers in this year. We all know the reason. Fortunately, the performance of 5g smart phones and low-end smart phones has made the overall decline of the market less ugly. Even if Samsung does not perform well in the fourth quarter of 2020, it will still be able to maintain its No. 1 sales position for the whole year, although the gap with Apple has narrowed.
The main reason is that COVID-19 has led to a more cautious consumption. Compared with most Apple users, they are more willing to spend. More importantly, the iPhone
The release of 12 series 5g mobile phones has released Apple users who have been depressed for a period of time, because they can finally replace 5g IOS mobile phones. In addition, Apple’s effective publicity also played a role in boosting the flames. However, there is another point that can not be ignored, that is, Huawei recorded the highest decline among the top five smartphone manufacturers under the pressure, and gave up its share.