As the first generation of “Internet celebrities”, Luo Yonghao has rich experience. He has successively founded laoluo English training school, niubo.com, hammer technology, and has written books such as “my struggle”, “life is endless, struggle is endless”, “entrepreneurship is on the way”.
In March 2020, Luo Yonghao announced that he would become an anchor with goods, and completed the first live show with goods on April 1, 2020.
Luo Yonghao said in an interview that the nature of live broadcast can also be large-scale group buying. In the past, group buying could only organize hundreds or thousands of people using the e-commerce platform.
But live broadcasting can effectively organize group buying for millions of people, so it can also change a lot of things. There are also many commercial forms, such as launching new products and so on, which can be realized by live broadcasting. So we thought it was very valuable and decided to start live with the goods.