The comedy “the hotel of the sun” is directed by fengyiping, liujunmeng and haoxinyue. Huangcailun, zhanghuiwen, hezijun, Gao ye, Zhang Chen, sunjenny, Taohai and other leading stars, Shen Teng is specially starring in the performance. In the publicity process, the film has always emphasized Shen Teng is a special performance, and Shen Teng’s name in the poster is also placed after Huang Cailun and Zhang Huiwen lead the leading roles.
The box office of the hotel at the first weekend was over 17 million, because many audiences said Shen Teng was cheated into the cinema by “special performance”. As a result, Shen Teng played a paper star from the outside star, and the body was a figure standing card, and all the scenes were put together for 2 minutes. There are no lines, no real person appears, “including Teng” can be said to be 0.
Netizens joked “Shen Teng redefines special performances”, and the topic immediately rushes up for hot search. Someone said, “refund!” “What? “It is suspected that false publicity can not be done,” because the performance is embarrassed and the plot is silent
Others expressed anger: “if you have to look for it with a microscope if you have low amount of Teng, you can’t push him out and hang sheep heads to sell dog meat.” I can think that this is Shen Teng sent it to the drama team after taking a group of photos, and then the props group makes the establishment card and then “guest string” to the movie. “
Recently, director Liu junmeng, director of the Sun Hotel, apologized. In response to the event that “Shen Teng special performance is actually several photos”, it is said that “Shen Teng’s family and guest series are based on many years of friendship with us. He originally wanted to show in the form of colored eggs. The play is very small, which is not misleading in the publicity belongs to the leading category”. The microblog is no longer visible.
In the apology letter, the director wrote that he has repeatedly mentioned to the producers and the distribution team that the other party knows very well that “it may be out of the box office desire that they choose to exercise the final decision of Party A, ignore our opinions and do their own things alone”. At present, the publicity Party of the hotel has not responded to the incident.
Some lawyers believe that Shen Teng did not actually perform in terms of the situation reflected by netizens, but appeared in the film with a figure of standing card, that is, he claimed that he was in the film, but did not show in practice, so the film producer was suspected of not actually publicizing. “The film producers shall adhere to the objective and true principle in promoting the film. If Shen Teng does not participate in the film himself, it cannot be separated from the reality, misleading consumers to think that there are” flow stars \ “to participate in the film, and take it as a publicity gimmick
Lawyers pointed out that the film producers publicize the film in the form of posters, pictures and words through official (micro) network and other channels. Such acts should be generally recognized as advertising acts in law. If false publicity is constituted, it shall be handled according to the provisions of advertising law.