The entertainment (SGE) was chopped clean and clean.
The layoff has involved nearly 150 employees, including the vice president of the studio and former assassin creed producer jade
Raymond (now on Sony). In terms of nature and scale, this “departmental simplification” is basically a concrete statement of Google on cloud games.
However, Google started to cut its neck “cloud game business, whether it is in the industry or in the player community, it seems that there is no big melon, even by our aunt column to explore the research qualification.
The industry giant took the lead in the retreat, not only failed to attract users’ attention, even the industry has seen a strange appearance. It doesn’t seem to be very reasonable for a thing that comes up with “shouting to dominate the direction of game industry change.”. It can only be said that since the appearance of cloud games, it seems that there is no ordinary way.
In fact, stadia is not the first to fall on Omaha Beach. On the contrary, there have been many troops that have already landed on the rotten beach of cloud games. In December, 2019, the stadia is more like a big soldier who mistakenly enters the fire surrounding network. Finally, I was lying on the ground and I was just a problem of time.
How deep the water of cloud games can be, it depends on Phil Harrison, vice president and general manager of stadia.
In the European and American game industry, two Phils are particularly famous in the players circle. One is Phil Spencer, the head of Microsoft Entertainment Department. This should be familiar to all. The other is Phil mentioned above
Harrison。 But Harrison’s famous approach is obviously a little more different than Spencer.
He’s the only one in the game industry to be in Sony play at the same time
Station and Microsoft Xbox have a record of senior management. Sounds like a bull drive, right? But Harrison caught up with play station at Sony’s last leg
3. Then, in the time when I stayed at Microsoft, I caught up with Xbox one.
During Harrison’s presidency of Sony Computer Entertainment global studios, the generation’s sales failed to make a brilliant success because of the long-standing miswords and the first day price of $599.
Xbox one, because of its choice of “set-top box” style pan entertainment route, has completely lost the 360 era lineup advantages, has been in a state of half dead lying in the dead.
And in the short time between Sony’s move to Microsoft, Harrison even served as a year-old registered director of the struggling American yadali.
From the resume alone, this person is really “who will die” and the fate of the individual is the only star of the heaven and the United States. The European and American players send the nickname “the death god of the industry”. When it comes to this, you may wonder how “question people like Harrison” are going all the way to the position of vice president of stadia?
Things still need to be said back to cloud games. In May 2010, Phil
Harrison pulled out of the mud in yadali and announced that he was executive director of a technology company called GAIKAI, a technology company that we now see as cloud
From the earliest registration time of gaigai in 2008, cloud games is not a particularly avant-garde technology concept. In fact, it is almost as old as the first generation iPhone released in 2007.
For various reasons, cloud games are not the historical status of touch-screen mobile phones to human beings as the industry foresees. You just see everyone in the “layout of cloud games, but really let players good” cloud “games, but there are few.
The problem of cloud games is multifaceted, and the material condition is obviously the most obvious one.
At the 2010 Game Developers Conference, gaigai used only one Adobe Flash
Player can “run” call of mission 4: modern war “,” Warcraft fight for hegemony “,” Star Wars night “and other major works. At that time, the recommended requirements for network bandwidth were only 625kbs. It was 10 years ago.
In 10 years, flash even ashes are on the rise, and people are beginning to use 5g in a step-by-step way. In a reasonable way, cloud games should start to be popular. Sorry, the game can not move up to 100g, the top can be pulled to 8k240 frame, and the operation feedback is more and more detailed and complex.
Hardware, software technology and bandwidth environment are always fighting and catching up with each other. It is difficult for the network to keep up with each other, and the game has to be iterated. In the game, hold is living, and bandwidth transmission has become a common problem. After three years and three years, cloud games can not provide a perfect answer for players in this generation.
Traditional platform video games need to develop, we must constantly improve their own experience from the perspective of picture and play, to complete self-renewal iteration and maintain vitality.
And self iteration is a pseudo proposition for cloud games. Because no matter how cloud games do technology iteration, become better themselves. But as long as he can not perfect the full experience of the current physical game, then these so-called “4k60 frames” progress, so in a mirage speculation.
Besides the material bottleneck, there are also serious ecological problems in the operation mode of cloud games. One of the most obvious performances is that if cloud games are regarded as an independent platform that requires additional consumption, he lacks a unique core that can attract hard core players like exclusive games.
So the cloud game now, no matter how to look like a simple business operation mode, can not be called platform.
It’s all money
We still have to take Phil on this point
Harrison pulls it out. Prior to his former executive director, galigai was acquired by Sony for $380million in 2012, and then restructured by Sony in 2014, forming its cloud game service play
And Harrison was with Phil himself
Spencer, three years after working together, left Microsoft entertainment team in 2015 and joined Google in January 2018. And with him, Google, and play stadium
Jack Buste, former business director of now! “.
Don’t even think about it. In May, the next year, stadia came into being. In September of the same year, Xbox’s xcloud cloud game service announced that it was Online beta.
If Harrison is roughly regarded as a coordinate, you will find that the cloud games of the three giants are all a set of things in the end. This set of things, not the cloud game itself, but the cloud game model, and a break the first game market pattern illusion. Harrison and gaigai, promoters of cloud interaction platforms, are like a OEM. They sell not OEM products, but the assembly line of cloud games.
Google, as a game free gene Cheng Yaojin, obviously can not compete with the traditional blue and green factory. SGE studio cloud a “pixel trash” a year, while Phil
Spencer acquired Bethesda, and cloud came in 30 classic games at one time. For the late runner, Stacia, this inefficiency is unacceptable, and time is his biggest enemy.
As long as cloud games are still persistent in catching up with traditional game platforms, the contradiction between experiential and original is not possible to be adjusted in a short time. Unless you jump out of the existing solidified thinking, try to look at the cloud model from a new perspective. In China, the second largest service in the world, cloud game changes may appear in an unexpected way in the players’ vision.
Here we have to mention the best cloud game platform of the year 2020 – “Tencent first tour”. Its many characteristics are in sharp contrast with stadia.
The core difference is the difference on the threshold of playing. Compared with the traditional marketing mode purchased by a single game with 60 dollars a month, Tencent first travel adopts a cloud experience plan with full free travel dynamic duration. Players can experience the game lineup of the first tour platform at will without any charge.
At the same time, Tencent first completely abandoned the restrictions of PC application compared with most traditional cloud game services. Just like stadia, players just need to open any web browser to enter the official website of Tencent first tour, click to play in seconds, without downloading any package. The computer resources and hard disk space are very small, even the basic netbooks for travel and students can easily control each game. Besides the PC side, players can also experience cloud games anytime and anywhere through various magical positions such as mobile app and TV set-top box.
Aiming at and using the experience gap between platforms is the best solution to bring the flexibility of cloud into play. Mobile games are relatively stable, allowing Tencent to enjoy a better return to the original experience of mobile phone on other platforms. At the same time, the use environment of PC and TV solves the problems of small picture and limited operation of hand travel.
Players can use keyboard and mouse configuration to travel more easily on the official website of Tencent first tour, and play the equipment environment requirements such as “peace elite”, “stimulate battlefield” and other equipment environment requirements, and completely get rid of the trivial problems such as insufficient performance and frequent charging.
In operation mode, Tencent first swims adopts the key position screen casting mode similar to the simulator. The cloud game screen is fully synchronized with the manual game. The player can directly simulate the touch screen control by clicking the screen directly, which is very consistent with the operation intuition. When multiple touch is needed at the same time, the web side also supports simulating key distribution settings. Players can customize the required keys freely on the screen, which is simple and quick.
Hardware is certainly the first step of cloud games. What really makes Tencent first swim stand out in a variety of platforms is its unique “first swim in-house test” function.
At present, the “Tencent first tour” game line-up includes “King glory”, “peace elite”, “call of duty” hand tour, etc., and the hot hard core hand tour in the market. Besides what can be played in the market, the “first in game” also brings a large number of game manufacturers with the latest game exclusive in-depth testing. Players can obtain the qualification of internal test of each game by signing up for appointment and experience the exclusive content of Tencent first tour.
To win the qualification of internal test and fresh food is also one of the unique advantages of cloud game platform. Cloud users don’t need to worry about the leakage of the internal package of the game, so hard core players can experience the latest experimental content for the first time. If you are a player who has long been concerned with the dynamic of hand swimming, it is undoubtedly a function worth paying attention to.
While building unique features for cloud game platform, Tencent first tour also has a complete community system on the app side, which can be used for users to browse and consult, write evaluation and exchange experiences. With a little bit of light, you can play the game immediately, and leave your own ideas immediately, and experience the full-time cloud game ecology.
Lightweight cloud game ecology is an area that has not been dominated by overseas cloud game platforms. Unlike the cloud mode of a single machine, Tencent first travels is a set of visible and touching experiences. Cloud games can solve problems, such as portability, cross platform, etc., to solve with cloud games. Problems that cannot be solved by cloud games, such as high quality and low delay, avoid the most difficult highlands and find another way to achieve the goal of “anywhere” and “no burden”.
Think about it carefully, isn’t that what cloud games initially want to achieve?