Zhihu users with a per capita monthly income of one million are actually more stingy than users of station B

I do not know when, "people in the United States, just off the plane" has become the classic opening words of Zhihu, with the word "thank you for inviting", full of force. Netizens joked that the average monthly salary was one million yuan.

However, Kwai recently announced prospectus shows that users know more than B station, shaking, fast and other platforms “more tiktok”.

Zhihu users with a per capita monthly income of one million are actually more stingy than users of station B

On March 5, Zhihu formally submitted an application to the US Securities and Exchange Commission (SEC) for listing, and planned to list on the New York Stock Exchange in the form of American Depository shares (ads).

According to the prospectus, Zhihu’s total revenue in 2020 was 1.352 billion, up 101.7% year on year. Among them, the income paid by members is 320 million yuan, and the average number of monthly paid members is 2.362 million in 2020. Meanwhile, the monthly life of Zhihu is 75.7 million.

As a comparison, the 2020 financial report released by station B on February 25 shows that the number of monthly live users of station B has reached 202 million, which is almost three times that of Zhihu users.

At the same time, the number of paying users of station B is 17.9 million, 8.6 times that of Zhihu users. Roughly, Zhihu’s willingness to pay is only 13 times that of B station users.

Of course, this is directly related to the service provided by Zhihu members. The experience improvement of users after opening salt election members is far less than that of B station members, and it is not attractive to users.